Grant Richards founds Caliber in 2026.

Founded in 2026 by marketing executive Grant Richards, Caliber brings integrated agency services and fractional marketing and growth leadership together in one firm. Based in the Kansas City metro and working nationally, Caliber serves B2B and B2C organizations that need a clearer connection between strategic direction and the work delivered.

Richards leads Caliber as founder and principal. He works directly with client leadership, sets strategic direction, and guides the team's delivery. Clients can engage the firm for agency services, fractional leadership with Richards, or a combination of both.

Corporate executive experience. Founder-led direction.

Before founding Caliber, Richards built and led marketing functions in AI, data, and enterprise technology. His experience spans market positioning, demand generation, go-to-market strategy, global team leadership, and executive communications.

A marketing executive, CMO, CGO, and demand generation leader, Richards brings both strategic and hands-on experience to the firm. He is also a member of the CMO Alliance.

At Caliber, his role as principal connects the leadership relationship to the team's work. The model gives clients a visible strategic lead while bringing together the capabilities required to deliver across disciplines.

Learn more about Grant Richards and Caliber.

Agency services built around connected priorities.

Caliber's agency capabilities span:

• Brand, positioning, and go-to-market strategy: clarifying the audience, offer, message, and direction.
• Website design, development, and conversion: connecting the brand experience to a useful customer journey.
• Advertising, demand generation, and ABM: developing coordinated programs to reach and engage relevant buyers.
• Content, SEO, and GEO: creating useful content and improving the clarity and discoverability of a business online.
• Sales enablement, social, events, and partnerships: extending the message into sales conversations and market-facing activity.
• CRM, automation, and analytics: connecting execution, follow-up, and performance reporting.

The firm also offers The Growth Audit and growth advisory services for businesses that need to establish priorities before committing to a broader program.

The emphasis is on the relationship between those capabilities. Positioning informs the website. Content supports campaigns. Campaigns connect to follow-up. Reporting helps leadership decide what should happen next.

Explore Caliber's services.

Fractional leadership with Grant Richards.

Through fractional CMO and CGO engagements, Richards provides executive-level marketing and growth leadership within an agreed scope and working cadence.

That work can include setting priorities, aligning teams and vendors, guiding investment recommendations, and establishing performance reviews. Caliber's agency team can provide delivery when it is part of the engagement.

The two offerings can stand independently. A business with an established internal marketing leader can engage Caliber for agency services. A business that needs executive direction can engage Richards for fractional leadership. A combined engagement connects both responsibilities around shared priorities.

Explore fractional marketing and growth leadership.

A distributed team. A national client focus.

Caliber's distributed team includes employees across countries and disciplines, connecting strategy, creative, digital, demand generation, and marketing operations.

The firm serves a range of B2B and B2C businesses, including organizations in AI and technology, professional services, legal services, mortgage lending, insurance, real estate, environmental services, retail, jewelry, and other owner-led businesses.

Its Kansas City metro base provides local roots, while its client focus is national. Collaboration is remote-first, with on-site work when it supports the engagement, such as workshops, leadership sessions, filming, events, or launches.

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Caliber's proposition is simple: senior marketing leadership, full-service agency execution, and one team moving business forward.

Businesses evaluating a marketing partner, a fractional executive, or a more connected approach to growth can contact Caliber or email hello@caliberfirm.com.