Know exactly what to fix, in what order, and why.
A 30-day diagnostic of your entire commercial system, covering positioning, website, demand, content, sales materials, CRM, and reporting. It ends in a findings readout and a prioritized 6–12 month roadmap. It is the fastest, lowest-risk way to work with Caliber, and every recommendation is one you can execute with us or without us.
When the audit is the right first step.
The founder still carries marketing.
And needs to know what a real function should look like before hiring anyone.
Plenty of activity, unclear results.
Vendors, campaigns, and content are moving. Pipeline is not.
A new stage is coming.
A launch, a raise, or an expansion, and the current system will not carry it.
A leadership gap.
A marketing leader left, or has not been hired yet, and priorities are drifting.
The website and sales tell different stories.
Buyers are being asked to translate the offer themselves.
Leadership wants an outside read.
An operator's assessment before the next budget, hire, or agency decision.
Week by week.
Listen and gather.
Leadership and team interviews. Access to analytics, CRM, ad accounts, and sales materials. Goals and constraints on the table.
Audit the system.
Positioning and message review, website and conversion audit, demand and channel review, content and search footprint, and CRM and lead-flow inspection.
Find the levers.
Baseline the numbers. Identify quick wins, structural gaps, and the highest-leverage sequence of fixes.
Readout and roadmap.
A working session with leadership: findings, priorities, and a 6–12 month roadmap with owners and order of operations.
Deliverables.
- Full commercial-system audit: brand, web, demand, content, CRM, and reporting.
- Positioning and message assessment.
- Analytics and attribution baseline.
- Quick-win list: fixes worth making immediately.
- Prioritized 6–12 month roadmap with sequencing and owners.
- Leadership readout session and decision support.
Three ways forward.
The roadmap is yours either way. Most companies choose one of three paths:
- We run it for you. Caliber's agency executes the roadmap.
- We lead it with you. Grant embeds as fractional CMO or CGO and drives it with your team.
- You run it. Your team executes with the roadmap in hand, and we stay available.
No obligation to continue. The audit is designed to be worth it on its own.
Keep the system connected.
Start with the clearest picture you've ever had of your marketing.
Tell us where the business is headed. We'll tell you if the Audit is the right first step, and if it isn't, we'll say so.