Caliber / CapabilitiesThinking and doing. Connected.
From what’s next
to what’s possible.
Integrated agency services. Fractional marketing and growth leadership. Engage our team for either, or bring both together around your business priorities.
Find your next move01 / The Growth Audit
See the whole picture.
A 30-day diagnostic and a clear roadmap for what comes next.
02 / Fractional CMO & CGO
Leadership. In the room.
Grant Richards as fractional CMO or CGO, setting priorities and leading the marketing function.
03 / Growth & advisory
Perspective that moves you.
Focused counsel for the decisions and moments that matter.
04 / Brand & positioning
Make your difference clear.
Our team turns business depth into clear positioning, messaging, and a go-to-market plan.
05 / Websites & conversion
Built to move people.
Website strategy, copy, design, and development, connected from the first brief through launch.
06 / Advertising & demand
Reach the right people.
Connected campaigns, creative, and follow-up that move the right audience toward a sales conversation.
07 / Content, SEO, and GEO
Expertise. Out in the open.
Content strategy and production that make your expertise easier to find, understand, and trust.
08 / Sales, events, and PR
Equip the moments that matter.
Our team connects sales materials, events, PR, and follow-up around the moments that move business.
09 / CRM, automation, and analytics
Make the system work.
CRM, automation, and reporting built around the way your marketing and sales teams work.
The full service offering
Find the right capability.
Caliber is a Kansas City metro-based marketing agency and growth firm working with B2B and B2C organizations nationally. Explore our services below, then follow a link for the scope, approach, and typical deliverables. Engage us for a focused project, integrated agency services, fractional leadership, or a combination.
Strategy and consulting.7 services
Set the direction for the business, the market, and the next stage.
Fractional leadership.2 services
Executive marketing and growth leadership, led by Grant Richards.
Brand, creative, and go-to-market.9 services
Connect a clear market position with a distinctive visual and verbal identity.
Websites and landing pages.5 services
Plan, design, and build digital experiences around the buyer’s next step.
Content and search visibility.10 services
Turn expertise into useful content that people can find, understand, and use.
Advertising and demand.14 services
Connect media, campaigns, and follow-up to qualified opportunities.
Sales, social, events, and PR.18 services
Equip the conversations, channels, and experiences that move the business forward.
- Social media strategy
- Social media content
- Social media management
- Public relations
- Press release writing
- Event marketing
- Sales enablement
- Sales presentations
- Event strategy
- Event branding
- Event activation
- Event collateral
- Event materials design
- Trade show marketing
- Presentation design
- Brochure design
- Sales collateral
- Event promotion
CRM, automation, and measurement.7 services
Build the systems that connect marketing activity with follow-through and decisions.
Every engagement has an agreed scope. We define the deliverables, responsibilities, timeline, and fees around the work your business needs.